Union run clubbing events in London for the under 25 market at top venues like Fabric and Matter. It uses a team of over 500 sub promoters to promote its events.
The Brief
Microwave Media was asked to help Union (and promotions partner Studentrave) virally promote its events using digital and social networking methods.
The Challenge
Studentrave needed to establish clear communication channels on social networks in order to increase their business by selling more tickets.
The Result
Union increased its facebook database to over 50,000 more students interested in clubbing and the UK Results Festival sold out!