woMAPP is a mirror of the way that the clubbing industry works, online. It is specifically designed to combat common issues and road blocks that event promoters face whilst selling tickets.
The Brief
woMAPP is an in-house project that was created by the Microwave team. We saw a gap in the market and a need to improve traditional but inefficient word of mouth methods.
The Challenge
woMAPP is the first social-ticketing website designed for clubbers and promoters alike, using profiles, custom tools and integration with social networks.
The Result
The website is being launched in the UK and in Ibiza. When its pre-registration was opened over 2,000 users signed up within 48 hours.